Switchboard, from NRDC › Daniel Hinerfeld's Blog

"Stories from the Gulf" Lets Victims of Oil Disaster Speak for Themselves

2011-04-19T14:19:09Z

Daniel Hinerfeld, Deputy Director of Communications, The Robert Redford Building in Santa Monica

NRDC’s new movie about the BP oil disaster, “Stories from the Gulf”, presented by Robert Redford, premieres this Saturday, April 23rd on Discovery Planet Green at 2:30 p.m. Eastern.

It’s a powerful film about people hit hard by the largest oil spill in American history.

It’s about people like shrimp boat captain Darla Rooks, who tied a hangman’s noose on the back of her boat after realizing she might never again earn a living from the water.

And Acy Cooper, a shrimper who expressed his fear and sadness about the disaster with an unanswerable question: “Whenever you do something like this all your life, how do you say you’re not going to do it tomorrow?”

And restaurant owner Hollie LeJeune, who said filing a claim with BP after the collapse of her family owned business was “like grieving for a death.”

As the film’s director, I’ve been living with the voices of Darla, Acy, Hollie and the movie’s 20 other subjects for months now. Even after listening to them again and again as we cut the movie, their stories still choke me up.

That’s not just because of the hardship they’ve suffered but because of the powerful love they have for their land and water and for one another. And also because of the inspiring courage and resilience they demonstrate.

No one sums that up better than Geraldine Ancar in the film’s closing moments. “Pass our story, our lives on,” she says. “Give someone what we have in our hearts, and let them know that life on the bayou is a wonderful life.”

As many thousands of Gulf Coast residents struggle in the aftermath of America’s worst oil disaster, the least we can do is hear what Geraldine, Acy, Darla and Hollie have in their hearts -- and pass it on.

BP to Gulf victims: Sorry we ruined your life. Now go away.

2011-02-17T18:10:40Z

Daniel Hinerfeld, Deputy Director of Communications, The Robert Redford Building in Santa Monica

As The New York Times reports today, oil giant BP now claims that victims of the Gulf oil disaster it caused could be receiving too much money from the compensation fund administered by Kenneth Feinberg. What a joke. It’s like a throwback to the tone-deaf comments of BP’s former CEO Tony Hayward.

If you want to see and hear the truth for yourself, check out some of these heartfelt testimonials from Gulf residents. For instance, Darla and Todd Rooks, who were forced to give up their home and live on their fishing boat, and are afraid to eat the seafood that has provided their entire living for decades.

BP is basically saying to Gulf residents: it’s too bad we ruined you life, your means of earning a living, and the beautiful Gulf coast where your family has thrived for generations, BUT STOP WHINING SO MUCH.

The harsh reality is that many Gulf residents have suffered tremendously from BP’s negligence and won’t get a single penny in compensation. Many others have received a tiny fraction of their actual losses to-date, and will probably only get a fraction of their future losses. Some have lost cars, homes and businesses. Some of lost their marriages under the stress.

Does BP expect anyone to believe that its victims will be overcompensated for THAT?

Listen to the stories of Gulf tour operators like Wendy Billiot, fisherman like J.J. Creppel, and Native Americans like Rosina Phillippe, whose family has lived off the bounty of the Gulf for hundreds of years. And then decide for yourself.

Satirist & New Orleans Resident Harry Shearer talks about the Gulf oil disaster

2010-11-18T16:15:19Z

Daniel Hinerfeld, Deputy Director of Communications, The Robert Redford Building in Santa Monica

The breadth of Harry Shearer’s talents might be intimidating if he weren’t such a funny guy. But how can you be cowed by someone who adlibs one-liners while shining a light on hypocrisy, corruption and malfeasance? That mix of irreverent humor and bold analysis is why I wanted to interview Harry as part of NRDC's project with StoryCorps and Bridge the Gulf to document the stories of people living with the BP oil disaster.

Harry -- the voice of several characters from The Simpsons, including Mr. Burns and Ned Flanders -- lives in New Orleans and is deeply involved with the community. His new documentary film, The Big Uneasy (“before there was oil, there was water”), makes the case that the flooding of New Orleans in the aftermath of Hurricane Katrina was a man-made, not a natural disaster, and that despite the efforts of the Army Corps of Engineers over the last five years, the city remains vulnerable to catastrophic flooding.

Harry and I sat down in one of StoryCorps’ Airstream trailer/recording studios to talk about BOTH of the man-made disasters Louisiana has suffered in recent years. His observations about the role of media (“they have a high bar of incompetence to get over”), BP (now they need a cleaner name: “maybe just P”), and the prospects for a clean energy boom in America (“I, for one, look forward to our new Chinese overlords”) are worth a listen.

Day One on the Ground with StoryCorps

2010-10-08T19:19:26Z

Daniel Hinerfeld, Deputy Director of Communications, The Robert Redford Building in Santa Monica

We began our adventure in the Gulf with StoryCorps yesterday in the parking lot of the Chalmette Civic Center, outside New Orleans, the StoryCorps Airstream trailer/recording studio gleaming in the brilliant October sun.

Our mission over the next 2½ weeks is to record conversations with 200 Gulf residents whose lives have been upended by the BP oil disaster. Many of those people were still recovering from Hurricane Katrina when this second disaster hit.

Kindra and David Arnesen, for example, are the parents of two young children and were still rebuilding their home, wrecked by Katrina, when the BP blowout closed the shrimping grounds where David earns a living. Those grounds have now reopened, but as David explained today, many people are still afraid to buy, sell or eat the seafood.

Now the Arnesens are faced with a dilemma that’s all too common here on the Gulf Coast: take the settlement offer from BP and waive any future claims, or go to court and face years of litigation with no assurance of compensation.

That choice might be easier if David knew when he’ll earn a living again as a shrimper or whether he and his family will have health problems down the road from months of exposure to oil and dispersants. They don’t know, and yet they must choose.

We’ll be recording all kinds of stories in the days ahead -- stories from fishermen and ministers, musicians and restaurant owners, dock workers and doctors, shrimpers and teachers, artists and scientists.

It will be fascinating to hear what they have to say about the BP oil disaster, their own hardships and resilience, and the way forward for the communities along the Gulf Coast.

NRDC and StoryCorps Announce Partnership in the Gulf

2010-09-09T17:41:54Z

Daniel Hinerfeld, Deputy Director of Communications, The Robert Redford Building in Santa Monica

Public radio listeners say they’re having a “driveway moment” when a story on NPR is too good to turn off even though they’ve reached their destination. They just sit in their cars glued to the radio while passersby eye them suspiciously.

As a nearly life-long fan of public radio and a former NPR employee, I’ve had more than my share of driveway moments, and in recent years, many of them have been while listening to segments by StoryCorps, the oral history project, played Friday’s on Morning Edition.

That’s why StoryCorps came to mind earlier this summer when I was thinking about what NRDC could do to capture the stories of people in the Gulf who’ve been deeply affected by the BP oil disaster. What better partner could there be, I thought, than StoryCorps, with its highly skilled staff and Airstream trailers outfitted as recording studios?

So I am genuinely excited that today NRDC and StoryCorps are announcing a partnership to do exactly that. Beginning October 7 in New Orleans, we’ll be recording the harrowing, heroic and touching stories of Gulf residents whose lives were turned upside-down by the BP oil disaster.

Recording reservations in New Orleans and Buras, LA, and Mobile, AL will be available at 10am CT on September 23, 2010 and can be made by calling StoryCorps’ 24-hour toll-free reservation line at 1-800-850-4406 or visiting storycorps.org.

We hope the process will be informative and lead to many driveway moments.

Ryan Reynolds Reflects on the Gulf Oil Disaster, Local Impacts and How We Move Forward

2010-08-26T19:22:33Z

Daniel Hinerfeld, Deputy Director of Communications, The Robert Redford Building in Santa Monica

In New Orleans’ leafy Uptown district, about a dozen blocks from Tulane University, there’s a hidden dog park on the banks of the Mississippi River. Hounds from all over the neighborhood lead their humans over the levee and into a small wood to cool off with a romp in the shallows. On a hot, damp Sunday this summer, I took a small film crew there to meet the actor Ryan Reynolds, who spent much of 2010 in New Orleans shooting Green Lantern for Warner Bros.

Having had a front row seat to watch the Gulf oil disaster unfold, Ryan and many of his fellow cast and crew members were outraged. They had a lot to say about the terrible impact of the event on the region and the dishonest way it was spun by BP, but also about their hopes for a clean energy future.

With a video team composed largely of Green Lantern crew members working on their one day off, we shot an interview with Ryan about the Gulf disaster (below) and also a 30-second commercial about the real cost of a gallon of gas.

Please check them out and pass them along to your friends. On the fifth anniversary of Hurricane Katrina, we need to make sure that this new challenge to the residents of the Gulf Coast isn’t buried under a mountain of BP’s BS.

Take action -- Join Ryan Reynolds in calling on the Senate to address the BP oil disaster and to get back to work on climate change.

Pricey L.A. Sushi Bar Busted for Selling Whale Meat

2010-03-10T20:07:54Z

Daniel Hinerfeld, Deputy Director of Communications, The Robert Redford Building in Santa Monica

Film director Louie Psihoyos called me last week to cancel a meeting we had scheduled for later that day. He explained, apologetically, that he was working on an undercover investigation with law enforcement officers and preparations were taking longer than expected. I laughed, told him that was a pretty good reason to miss our meeting, and wished him good luck.

Well, Louie has had quite a week since then. On Sunday, his feature documentary, The Cove, won the Oscar. On Tuesday, news spread around the world that the sting operation he was working on secretly video-taped the illegal sale of whale meat at one of southern California’s most prominent sushi restaurants, The Hump.

Killing marine mammals is a federal crime, as is importation of marine mammal products. Violators face fines and prison time. Yesterday, my colleague Joel Reynolds, director of NRDC’s Marine Mammal Protection Project, wrote a letter to the Santa Monica City Council urging them to “take immediate action to investigate and, if the allegations are confirmed, take whatever actions are necessary to ensure that this activity will cease, including revoking the business license for this and any other restaurant that is serving or has served whale meat.”

I can’t imagine why anyone would want to eat these intelligent and majestic creatures. Perhaps it’s safe to assume that the big spenders willing to throw down $600 for an “exotic” sushi dinner aren’t that concerned about the ethical use of animals. But morals aside, there’s another reason marine mammals are a peculiar choice for dinner: their meat is toxic.

That’s right: whales and dolphins are at the top of the ocean food chain, where the toxins we blithely pump into the ocean become most highly concentrated. So whales have insanely high concentrations of mercury, PCBs, DDT and other harmful toxins. Poison on a plate.

I guess Hollywood’s cool patrol hasn’t read that memo yet. Maybe Louie Psihoyos’ latest piece of daring journalism will wake them up. Go Louie.

Meryl Streep and James Cameron Bring Attention to the Environment During Oscars Week

2010-03-03T01:05:22Z

Daniel Hinerfeld, Deputy Director of Communications, The Robert Redford Building in Santa Monica

Last week I blogged about the event NRDC hosted with James Cameron and Elvis Mitchell at Fox Studios to bring attention to the environmental message behind the highest-grossing movie in history, Avatar. We now have video clips on the event online. It’s fascinating to watch Cameron talk about the politics, the process the environmental passion behind Avatar.

Cameron dispelled the notion many seem to have that Fox was uncomfortable with the film ideologically. Their only concern, Cameron said, was that a movie with so strong an environmental theme might not be a good financial bet. It’s good to see that canard laid to rest – buried under two billion dollars in gross receipts.

Cameron also talked about being humbled by nature as he made Avatar. After convening some of the world’s top visual artists to create new (imaginary) life forms to inhabit the fictional planet of Pandora, it turned out (again and again) that actual specimens from nature were more beautiful and bizarre than anything he and his team could invent.

Ultimately, “Avatar asks as all to be warriors for the earth,” Cameron said, and talked about the importance of multiplying our power by working through organizations like NRDC.

You can hear the Elvis Mitchell’s entire conversation with James Cameron on a special online edition of KCRW’s The Treatment this Friday, March 5.

In this week leading up to the Oscars, NRDC also is featuring an interview with multiple Academy Award-winners (and 2010 Best Actress nominee) Meryl Streep, about her role as an environmental health advocate. The interview is by the NRDC’s Wendy Gordon.

Streep has worked with NRDC for more than 30 years to raise awareness about weaknesses in the regulation of pesticides used in food production. Streep and Gordon created Mothers & Others, a group that supported NRDC in the fight for tougher pesticide residue standards, which, thanks to a law passed in the late 1990s, would protect particularly vulnerable sub-populations such as infants and young children. Read the full interview on NRDC’s Simple Steps web site and hear her talk about children’s health in the following audio.

"Avatar asks us all to be warriors for the earth."

2010-02-24T02:23:33Z

Daniel Hinerfeld, Deputy Director of Communications, The Robert Redford Building in Santa Monica

“Avatar asks us all to be warriors for the earth,” said the film’s director, James Cameron, at a benefit for the Natural Resources Defense Council (NRDC) last night at 20th Century Fox Studios in Los Angeles.

Before an enthusiastic audience of 470 NRDC supporters, Cameron screened excerpts of Avatar and then spoke with Elvis Mitchell, host of The Treatment on KCRW 89.9 FM, about the environmental message of his Oscar nominated, sci-fi blockbuster. Here’s coverage of the event by The New York Times.

Cameron said that Avatar, which has been attacked by right-wing commentators, was meant to grab audiences by the heart and motivate them to defend the natural world. Just as in Avatar, Cameron said, all of Earth’s creatures must work together to meet the challenges of global warming and ocean acidification.

After the interview, Cameron screened NRDC’s new This is Our Moment PSA with Leonardo DiCaprio and friends, www.thisisourmoment.org. It was the perfect way to end an inspiring evening all about taking a stand to defend our environment.

Suzy Amis Cameron, the filmmaker’s wife, is a member of NRDC’s L.A. Leadership Council, and worked with NRDC’s L.A. development team in make this terrific event happen.

Update: I've included a slideshow of more photos from the event.

James Cameron to Host NRDC benefit

2010-02-18T18:27:55Z

Daniel Hinerfeld, Deputy Director of Communications, The Robert Redford Building in Santa Monica

This Monday, February 22nd, Avatar director James Cameron will participate in a discussion with Elvis Mitchell, host of KCRW’s The Treatment, to benefit NRDC. They’ll screen excerpts from Avatar and talk about public reaction to the powerful environmental message of the film. James and his wife, Suzy Amis Cameron, are strong supporters of NRDC – Suzy is a member of NRDC’s Leadership Council – and it’s wonderful of them to have partnered with NRDC to host this event.

To me, the core message of Avatar is that life is sacred and deserves the utmost respect. Its story of environmental destruction, both on Earth and on the fictional Pandora, reflects our actual behavior as we rush blindly to burn every bit of fossil fuel we can get our hands on, heedless of the consequences. That narrative couldn’t be more important, and yet it seems to have really irked a number of conservative commentators. Their attacks were summarized by Patrick Goldstein in the L.A. Times.

So it should be a lively discussion.

If you're based in LA, get your tickets now by calling 310-815-9152 or sending an email to NRDC@5bEvents.com.

L.A. River Photographs by Mark Swope

2010-01-21T18:46:57Z

Daniel Hinerfeld, Deputy Director of Communications, The Robert Redford Building in Santa Monica

This Saturday, January 23rd from 4pm-6pm there’s a public reception for photographer Mark Swope at the Craig Krull Gallery in Santa Monica’s Bergamot Station. Swope has a new exhibition of L.A. River photographs that are really worth checking out.

Before we encased it in concrete, the Los Angeles River ran wild, and provided the city with most of its fresh water. But often, after heavy rain, the river jumped its banks, flooding neighborhoods, destroying bridges and buildings, occasionally drowning Angelenos. The “solution” was to pave it, and then, to forget about it.

We have ignored the Los Angeles River collectively in our urban planning, and (therefore) each of us does so in our daily lives. As a result, says Swope, the river has become “unincorporated, dormant and desolate.” Despite our neglect, he says, the river “creates its own grace through the landscape,” connecting disparate communities, linking the city’s present and past.

Swope’s images capture that grace in black and white without embellishment. He photographs the river, in the flat L.A. light, using a medium format camera, and choosing vantage points accessible to anyone. The large prints in this exhibition (42 x 50 inches and 30 x 67 inches) convey the scale of the landscape, and confront us with what we often drive past without seeing.

Whereas many photographers (from Julius Shulman to John Humble) “pinpoint” the L.A. River or its bridges, Swope steps back, framing the river within its environment. In some of his photographs the river is barely noticeable amidst the urban tumult. In others, the river shares the frame equally with the conduits of our industrial age: freeways, train tracks and high tension wires.

“Even though all of these things are going on,” Swope says, “not a person is there.”

Swope is fascinated that such deserted landscapes exist in the heart of a city populated by millions, and he is drawn to make photographs of them. He considers these images straight documentary photography – there is no attempt to glorify the river, or to advocate for its renewal – and yet most of the photographs in this exhibition intentionally omit obvious reference to the era in which they were made.

“That’s something I try to do,” Swope says, “so that you look at the landscape” instead of being distracted by signs of the time. This shifts the focus to what interests Swope: the haphazard growth of Los Angeles along the banks of its river.

In this city of random and disposable architecture, the river itself provides continuity; its old, beautiful bridges carry the past.

Swope’s photographs carry that past as well, and hint that something else lies dormant along these banks: the possibility that once again the L.A. River will be incorporated into the city through which it flows.

(Please note that 10% of the show’s sales will be donated to NRDC.)

Sigourney's Eco Double Feature: AVATAR & ACID TEST

2009-12-04T18:39:59Z

Daniel Hinerfeld, Deputy Director of Communications, The Robert Redford Building in Santa Monica

As parents of a toddler, my wife and I don’t get to the movies much, but we’ve already lined up a babysitter for December 18, the night James Cameron’s AVATAR opens. Though I’m excited to see the 3D visual effects, which are supposed to be mind-blowing, what really intrigues me is the film’s environmental theme, and that it co-stars Sigourney Weaver in her second eco-pic of the year.

Sigourney’s other environmentally themed film this year is called ACID TEST, a documentary I co-directed about the global challenge of ocean acidification.

Since having the opportunity to work with Sigourney, it’s been a real treat to go back and watch, with new perspective, her performances in films like The Ice Storm, Working Girl, Gorillas in the Mist, and Alien. I can’t wait to see how Sigourney inhabits the role of Dr. Grace Augustine, the botanist she plays in AVATAR.

Since ACID TEST premiered on Discovery Planet Green in August, Sigourney has done a brilliant job raising awareness about the threat to our oceans from rising acidity caused by CO2 pollution. She’s given TV, radio print and web interviews, appeared at screenings, including one on Capitol Hill for U.S. senators and their staff, and pulled off an amazing Trojan Horse gambit on Fox and Friends, using a segment that was supposed to be largely about AVATAR to focus exclusively on ACID TEST and the looming crisis of ocean acidification.

Sigourney’s commitment to environmental protection is really admirable, and it’s great that her new blockbuster will bring a message about respect for nature to an audience of millions.

Lautenberg Raises Alarm on Ocean Acidity

2009-11-04T21:01:05Z

Daniel Hinerfeld, Deputy Director of Communications, The Robert Redford Building in Santa Monica

How can our country adopt a carbon pollution policy if Republicans won't even come to the negotiating table? All seven GOP senators on the Environment and Public Works Committee are now boycotting hearings on the Kerry-Boxer climate bill, taking denial to a new level. If there was one encouraging moment from the hearings this morning, it was Senator Frank Lautenberg talking about the urgency of cutting carbon pollution in light of what he's learned from NRDC's new film ACID TEST, with Sigourney Weaver.

It's great that the film made an impression on him, and he's trying to raise awareness among his colleagues about the threat to marine life (and therefore people) of rising ocean acidity.

Sigourney Weaver Brings Moment of Sense to Fox News

2009-10-02T21:41:47Z

Daniel Hinerfeld, Deputy Director of Communications, The Robert Redford Building in Santa Monica

Sigourney Weaver is just awesome. What else can you say after watching her performance this morning on Fox and Friends.

The show introduced her segment as a promo for the new James Cameron film, AVATAR, but Sigourney politely switched topics and started talking about ACID TEST, the new NRDC film she narrated (and I directed with Tristan Bayer) about rising ocean acidity caused by our reliance on fossil fuels. The hosts of the show tried to pull her back to discuss the science fiction film but Sigourney calmly stuck with science facts. It was probably the first nationally televised discussion about the urgent problem of ocean acidity and it concluded with Sigourney calling for the country to pass clean energy legislation! In a couple of minutes, Sigourney brought more information, sense and perspective to Fox and Friends than the show is likely to have for the rest of the year.

The internal NRDC email commentary about Sigourney's control of the interview has been pretty amusing. Best one-liner so far: "she flushed him out the airlock!"

Oh yeah.

Acid Test with Sigourney Weaver premieres tonight!

2009-08-12T17:52:05Z

Daniel Hinerfeld, Deputy Director of Communications, The Robert Redford Building in Santa Monica

NRDC's film, Acid Test, with Sigourney Weaver, premieres tonight at 10:30pm ET/PT (channel finder) on Discovery Planet Green. (Read USA Today's coverage of the film.) Please tune in and spread the word.

We decided to make Acid Test about a year ago when it seemed no one outside of scientific circles had ever heard of ocean acidification. Besides a few people who'd read Elizabeth Kolbert's New Yorker article, The Darkening Sea, folks just looked back blankly when I mentioned the term. And yet acidification poses a fundamental challenge to life in the ocean -- and therefore to life on land.

We wanted to raise awareness, and with it, pressure on our policy makers to tackle the carbon pollution problem and better protect marine life. Ocean lovers tend to be committed and resourceful people in my experience, and getting them engaged in the fight for a strong "climate bill" (we really should call it a "carbon bill") just might make the difference.

Our idea was simple on paper: present the latest science on ocean acidification from the mouths of the world's leading experts in a way that is both intellectually and emotionally engaging. We wanted viewers to realize that each of us has a momentous decision to make, and to feel motivated by that, not scared or hopeless. Sounds easy enough.

But as we started to hear what the experts had to say, the goal of motivating audiences instead of depressing them started to seem nearly unattainable. Our experts (Ken Calderia, Steve Palumbi, Ove Hoegh-Guldberg, Victoria Fabry, Bruce Steele, and NRDC's own Lisa Suatoni and Ralph Cavanagh) all believe it's possible to solve the carbon pollution problem if we really want to, but they all expressed deep concern that we'll collectively make that choice soon enough to avert serious harm to our world. We wanted Acid Test to present that view honestly, not paper it over with Pollyanna enthusiasm.

Our biggest practical challenge was to find the resources, and our break came from the Entertainment Industry Foundation, which granted NRDC the core funds to make the film. It's humbling, frankly, when a person or an institution believes in what you're doing enough to write you a large check. Suddenly it was our job to spend that money wisely and to leverage it as much as possible - to make every dollar we had look like $1,000 on the screen.

That actually became possible when people like Howard and Michele Hall, two of the world's greatest underwater cinematographers, and Nel Boshoff, an amazing aerial cinematographer, offered us beautiful footage that we could never have shot or affordably licensed. Again the word "humbling" comes to mind. Many people from the worlds of Hollywood (e.g. Alan Horn and Kelly Meyer), science (e.g. Dick Feely, Dana Greely, Tony Haymet and the brilliant subjects who are actually in the film), and independent filmmaking (e.g. Wolfgang Bayer, the father of my co-director and Acid Test's DP, Tristan Bayer, and Tristan's colleagues at The Masses) happily did anything they could to help us make the best film possible.

When Sigourney agreed to narrate the film, and even go on camera for a couple of key moments, we knew the stars were aligning. Sigourney is a committed advocate for the oceans and has a strong affiliation with NRDC - in fact she's a life-long friend of NRDC's president, Frances Beinecke (whom Sigourney says was the model for the character Ellen Ripley in the Alien series).

It was thrilling to direct Sigourney. Not only is she a brilliant actress, but she cares deeply about environmental issues, and that is reflected in the power of her performance in Acid Test. I have to admit, directing Sigourney was also a bit daunting, particularly when she responded to one suggestion by asking for a line reading. Somehow I talked my way out of that one! Sigourney actually ad-libbed what I consider one of the best lines in the movie. And even after watching the film dozens of times, her question at the end: "What will we choose?" sends chills down my spine.

At the core of Acid Test is an incredibly talented and committed group of people. My co-director and our DP, Tristan Bayer; co-producer Erin Kiley; our editor Christopher Johnson; associate producers Lisa Whiteman and Lisa Suatoni; and production assistant, Sherry Goldberg. This group of people put in an amazing amount of work and creativity to make Acid Test, as did our team of composers, Kevin Haskins, Peter Distefano and Andrew Troy, and our visual effects supervisor, Jake Maymudes.

Discovery Planet Green agreed to air Acid Test on the basis of a very rough cut. Now our film is out there for millions of people to see. All we hope is that it makes a difference.